Travel marketing differs from other industries; people don't book a flight, resort, or cruise the first time they see an ad pop up. What people usually do is research and start comparing destinations, prices, airfare, and return dates. That’s why it is important to understand advertising metrics in the travel industry.
What Metrics Really Tell You: How Travel Brands Turn Visibility Into Bookings
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WHY IS TRAVEL DISTRIBUTION NOT ABOUT BEING EVERYWHERE? A Smarter Look At Travel Distribution
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