THE INSIGHT OF TRAVEL DATA
For travel advisors, success is measured by one simple metric: bookings. However, from a marketing analytics perspective, not all bookings represent the same reality. Having a clear understanding of what data reflects and what does not is important in making informed marketing decisions in a multi-channel industry.
For travel advisors, success is measured by one simple metric: bookings. However, from a marketing analytics perspective, not all bookings represent the same
reality. Having a clear understanding of what data reflects and what does not is important in making informed marketing decisions in a multi-channel industry.
Beyond Social Media: How to Use Social Platforms to Convert and Inspire Travelers
In the digital landscape, social media presence is no longer an option; it is the driving force behind storytelling.
In the digital landscape, social media presence is no longer an option; it is the driving force behind storytelling.
TESTING THE JOURNEY: How Research Shapes Travel Marketing
“Research is formalized curiosity, it is poking and prying with a purpose.” Zora Neale Hurston
“Research is formalized curiosity, it is poking and prying with a purpose.” Zora Neale Hurston