For travel advisors, success is measured by one simple metric: bookings. However, from a marketing analytics perspective, not all bookings represent the same
reality. Having a clear understanding of what data reflects and what does not is important in making informed marketing decisions in a multi-channel industry.
Zen Voyage Insider is a marketing consultancy and content hub dedicated to helping travel advisors and travel agencies grow sales, visibility, and long-term profitability. By blending proven marketing frameworks with creative storytelling, we guide travel professionals through funnels, segmentation strategies, and brand positioning that truly resonate with travelers. Our mission is to simplify complex marketing into actionable steps so advisors can focus on what they do best: creating unforgettable journeys for their clients.
