TESTING THE JOURNEY: How Research Shapes Travel Marketing
“Research is formalized curiosity, it is poking and prying with a purpose.” Zora Neale Hurston
“Research is formalized curiosity, it is poking and prying with a purpose.” Zora Neale Hurston
THE ART AND IMPACT OF FIRST IMPRESSIONS: CRAFTING A WEBSITE
Your website is the first thing a potential client sees, whether they found you through a referral, an Instagram link, or a paid ad; your website's success is not about how aesthetic it looks but more about how well it converts.
Your website is the first thing a potential client sees, whether they found you through a referral, an Instagram link, or a paid ad; your website's success is not about how aesthetic it looks but more about how well it converts.
Design Your Research: A Smart Way To Understand Travelers
Research is not only for universities and big corporations; it is a foundation that differentiates guessing from strategy. For travel agents, it is a compass that guides their decisions for clients on the best destinations based on their needs and what message sparks interest among their audience. These are questions that can be answered with precise design research.
Research is not only for universities and big corporations; it is a foundation that differentiates guessing from strategy. For travel agents, it is a compass that guides their decisions for clients on the best destinations based on their needs and what message sparks interest among their audience. These are questions that can be answered with precise design research.
Clarity Over Clickbait:TEACHING KIDS HOW MARKETING WORKS
Let’s dive into teaching our kids the importance of how marketing works.
Let’s dive into teaching our kids the importance of how marketing works.
The Advisor’s Eye: Using Visual Discovery to Bring your Client’s Journey to the Next Level
Why does visual discovery fit in the travel industry?
Why does visual discovery fit in the travel industry? The travel industry demand is dynamic; from the weather, school calendars, socio dynamics, and viral social media clips, this industry changes weekly. As travel agents, you should know that a powerful habit is "explore first, declare later”. For travel advisors, this phase of visualization helps you catch the demand swells, unclog funnels, and prioritize profitable destinations.