THE INSIGHT OF TRAVEL DATA
For travel advisors, success is measured by one simple metric: bookings. However, from a marketing analytics perspective, not all bookings represent the same reality. Having a clear understanding of what data reflects and what does not is important in making informed marketing decisions in a multi-channel industry.
For travel advisors, success is measured by one simple metric: bookings. However, from a marketing analytics perspective, not all bookings represent the same
reality. Having a clear understanding of what data reflects and what does not is important in making informed marketing decisions in a multi-channel industry.
Beyond Social Media: How to Use Social Platforms to Convert and Inspire Travelers
In the digital landscape, social media presence is no longer an option; it is the driving force behind storytelling.
In the digital landscape, social media presence is no longer an option; it is the driving force behind storytelling.
TESTING THE JOURNEY: How Research Shapes Travel Marketing
“Research is formalized curiosity, it is poking and prying with a purpose.” Zora Neale Hurston
“Research is formalized curiosity, it is poking and prying with a purpose.” Zora Neale Hurston
Clicks Are Not Your Clients!How To Turn DigitalAttention Into Bookings.
“We have been posting daily for the past six month with no results or profit”
If that sounds familiar, this article is for you.
“We have been posting daily for the past six month with no results or profit”
If that sounds familiar, this article is for you.