THE INSIGHT OF TRAVEL DATA
For travel advisors, success is measured by one simple metric: bookings. However, from a marketing analytics perspective, not all bookings represent the same reality. Having a clear understanding of what data reflects and what does not is important in making informed marketing decisions in a multi-channel industry.
For travel advisors, success is measured by one simple metric: bookings. However, from a marketing analytics perspective, not all bookings represent the same
reality. Having a clear understanding of what data reflects and what does not is important in making informed marketing decisions in a multi-channel industry.